Is AWeber A Crm System

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store in the way you wish to.

In writing, this may appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Is AWeber A Crm System

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the information through their stats.

Is AWeber A Crm System

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through emails instead of the site.

There’s a caveat. Not all email templates can be used with RSS feeds.

When you select the template, make sure to find one that works with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Bonus points for having a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is used to determine the best option to send out future email campaigns.

It’s possible to find details such as CTA when you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. Is AWeber A Crm System

When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and that you don’t experience the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Is AWeber A Crm System

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Is AWeber A Crm System

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using a form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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