ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store however you would like to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Is AWeber Better Than Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates work with RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future emails.
It’s possible to find data such as CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Is AWeber Better Than Mailchimp
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process so you don’t have to anxiety. They will accept the following file types for import:
You can choose between choosing an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Is AWeber Better Than Mailchimp
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Is AWeber Better Than Mailchimp
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.