ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store the way you want to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Is AWeber Down?
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service built in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
> > Click Here to Sign up AWeber Today < <
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with an RSS feed.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
> > Click Here to Sign up AWeber Today < <
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
A/B Testing
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for any future emails.
It is attainable to discover information like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Data Segmentation
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
> > Click Here to Sign up AWeber Today < <
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
Marketing Automation
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. Is AWeber Down?
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them. It will speed up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Is AWeber Down?
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
> > Click Here to Sign up AWeber Today < <
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or email.
Free Plan
With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
Pro Plan
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing plan.
Conclusion
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
> > Click Here to Sign up AWeber Today < <
Frequently Asked Questions (FAQs) Is AWeber Down?
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.