ECommerce and Email Marketing go together. If you own an online store, you’re given the power to market the store however you would like to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Is AWeber Free?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates work with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it is utilized as the basis for future emails.
It’s possible to find data such as CTA in the event that you change an element of the design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Is AWeber Free?
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you must wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Is AWeber Free?
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Is AWeber Free?
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.