ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store the way you want to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Is AWeber Not Available After 6Pm
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time passes. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it is used to determine the best option for future newsletters.
It’s possible to find information such as CTA when you change an element or design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. Is AWeber Not Available After 6Pm
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you don’t have to anxiety. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Is AWeber Not Available After 6Pm
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Is AWeber Not Available After 6Pm
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.