Is AWeber Worth Using With My Online Business

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the ability to promote your store however you would like to.

It could sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Is AWeber Worth Using With My Online Business

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service based on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

Is AWeber Worth Using With My Online Business

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.

RSS to Email Templates

For bloggers who have a blog, you are able to change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a catch, though. Some email template templates work with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis for any future emails.

There is a possibility of locating data such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, and so on. Is AWeber Worth Using With My Online Business

If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Is AWeber Worth Using With My Online Business

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.

The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you’ll make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) Is AWeber Worth Using With My Online Business

What is Aweber?

An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with an online form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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