Is Mailchimp The Same Thing As AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the power to market the store the way you want to.

In writing, this may appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Is Mailchimp The Same Thing As AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.

Is Mailchimp The Same Thing As AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

For bloggers who have blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a catch, though. Some email template templates can be used with RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for future newsletters.

It is attainable to discover data like CTA in the event that you change a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To separate the data, you’ll need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. Is Mailchimp The Same Thing As AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process so you don’t have to anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Is Mailchimp The Same Thing As AWeber

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In one way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you will create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Is Mailchimp The Same Thing As AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.

Does Aweber have customer support?

They do. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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