ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store however you would like to.
On paper, it may appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Is There A Shortcode For AWeber Plug In?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and can be used as the one for future newsletters.
There is a possibility of locating data such as CTA when you alter a particular part in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. Is There A Shortcode For AWeber Plug In?
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. This speeds up the process so you don’t have to stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Is There A Shortcode For AWeber Plug In?
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Is There A Shortcode For AWeber Plug In?
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.