ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.
It could sound easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Is There A Way To Email Unconfirmed In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Not all email templates can be used with RSS feeds.
When you select a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be utilized as the basis for future emails.
It’s possible to find data such as CTA in the event that you change an element in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Is There A Way To Email Unconfirmed In AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also feasible to upload them. It speeds the process and that you don’t experience the stress. They accept these file types when importing:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Is There A Way To Email Unconfirmed In AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Is There A Way To Email Unconfirmed In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.