ECommerce and Email Marketing go in tandem. If you own an online store, you have the ability to promote your store however you would like to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Issues With Image Size In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and can be used as the one to send out future newsletters.
It’s possible to find information like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Issues With Image Size In AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the stress. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Issues With Image Size In AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Issues With Image Size In AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.