ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the option of marketing the store however you would like to.
It might sound straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber J2 Global Communications, Inc AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be used as the one to send out future emails.
There is a possibility of locating details like CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. J2 Global Communications, Inc AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process so that you don’t experience the stress. They will accept the following file types when they import:
You have the option of using a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. J2 Global Communications, Inc AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) J2 Global Communications, Inc AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.