ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the option of marketing the store the way you want to.
On paper, it could seem straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Jennifer Lasseter AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used as the one for any future email campaigns.
It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Jennifer Lasseter AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Jennifer Lasseter AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) Jennifer Lasseter AWeber
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.