ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store in the way you wish to.
On paper, it might seem easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Jobs At AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find information like CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Jobs At AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them. This speeds the process and you won’t feel the stress. They will accept the following file types when importing:
You have the decision of choosing an already-generated subject line or making your own. Except when making one, you have to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Jobs At AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) Jobs At AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.