ECommerce and Email Marketing go in tandem. If you own an online store, you’re given the ability to promote your store in the way you wish to.
It might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber John Trevisani AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product built on HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates work with RSS feeds.
So when you choose the template, make sure you choose one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used as the one for future emails.
It’s possible to find data like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. John Trevisani AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them. It will speed the process and that you don’t experience the anxiety. They accept these file types for import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. John Trevisani AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) John Trevisani AWeber
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.