ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store the way you want to.
On paper, it may appear simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Kaitlyn Chappell AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis to send out future newsletters.
There is a possibility of locating data like CTA in the event that you change one particular aspect in the layout. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. Kaitlyn Chappell AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them. This speeds the process and you don’t have to tension. They accept these file types for import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Kaitlyn Chappell AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) Kaitlyn Chappell AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.