ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store in the way you wish to.
On paper, it may sound simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber L Marketing Template AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be used to determine the best option for any future newsletters.
It’s possible to find information such as CTA when you change an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. L Marketing Template AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so you don’t have to tension. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. L Marketing Template AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) L Marketing Template AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.