ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the ability to promote your store in the way you wish to.
It may seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Landing Page With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any item or service that are based on HTML templates. As a platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is used as the one to send out future newsletters.
It is attainable to discover details such as CTA when you alter an element or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Landing Page With AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the anxiety. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Landing Page With AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Landing Page With AWeber
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.