ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store the way you want to.
On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Landing Page With WordPress And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
When you select a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be utilized as the basis to send out future emails.
It’s possible to find data such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. Landing Page With WordPress And AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can get their input. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Landing Page With WordPress And AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Landing Page With WordPress And AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.