ECommerce and Email Marketing go together. In running the online business, you’ll have the option of marketing the store the way you want to.
On paper, it could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Landng Page Placement AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As a platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be used as the one for future email campaigns.
It’s possible to find information such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Landng Page Placement AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so that you don’t experience the tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Landng Page Placement AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Landng Page Placement AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.