ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the option of marketing the store the way you want to.
It might sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Laravel AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and is used as the one for any future email campaigns.
It’s possible to find data like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Laravel AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the details, it’s also possible to import them. It speeds up the process , so you won’t feel the stress. They will accept the following file types for import:
You have the decision of using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Laravel AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Laravel AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.