Latasha Baker AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store in the way you wish to.

It might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Latasha Baker AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.

Latasha Baker AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.

So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be used to determine the best option for any future emails.

It’s possible to find details such as CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Latasha Baker AWeber

When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for verification by the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Latasha Baker AWeber

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.

The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Frequently asked questions (FAQs) Latasha Baker AWeber

What is Aweber?

Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.

Does Aweber have support for customers?

They do. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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