ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the power to market the store however you would like to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Launch Viral Sign Ups AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
When you select the template, make sure to find one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is used to determine the best option for future emails.
There is a possibility of locating data like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Launch Viral Sign Ups AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. It speeds up the process so you don’t have to tension. It will accept these types of files for import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Launch Viral Sign Ups AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Launch Viral Sign Ups AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.