Leadconduit AWeber

aweber-review

ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store however you would like to.

On paper, it may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Leadconduit AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a catch, though. Some email template templates work with an RSS feed.

If you decide to use the template, make certain to select one that is compatible with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and will be used as the one to send out future email campaigns.

There is a possibility of locating information such as CTA when you alter an element or design. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have to visit your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Leadconduit AWeber

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you won’t feel the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Leadconduit AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.

When subscribed to an paid plan It’s affordable too. Not too much and you will make the most of the campaign you’ll make.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) Leadconduit AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer customer support?

They do. Customer support on Aweber is available during working hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through an online form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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