ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the power to market the store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Leadpages AWeber Form Not Working
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for future newsletters.
It’s possible to find data like CTA when you alter a particular part or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. Leadpages AWeber Form Not Working
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. It will speed up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You can choose between choosing a pre-generated subject line , or making your own. If you create one, you must wait for verification from the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Leadpages AWeber Form Not Working
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. One way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Leadpages AWeber Form Not Working
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.