ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Leadpages AWeber Not Working
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future email campaigns.
It is attainable to discover information like CTA when you alter an element or design. You can test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, and so on. Leadpages AWeber Not Working
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process so that you don’t experience the stress. It will accept these types of files when importing:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Leadpages AWeber Not Working
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) Leadpages AWeber Not Working
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.