ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store however you would like to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Let People Subcsribe Again AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future newsletters.
It is attainable to discover details such as CTA when you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Let People Subcsribe Again AWeber
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you don’t have to stress. They will accept the following file types when importing:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Let People Subcsribe Again AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Let People Subcsribe Again AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber provide customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.