ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the ability to promote your store however you would like to.
It could seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Lifterlms Affiliate AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be used as the one for any future emails.
There is a possibility of locating information such as CTA when you alter one particular aspect or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Lifterlms Affiliate AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and that you don’t experience the anxiety. They will accept the following file types for import:
You can choose between using an already-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Lifterlms Affiliate AWeber
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Lifterlms Affiliate AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.