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aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the ability to promote your store in the way you wish to.

It may sound easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Lightbox AWeber WordPress

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.

Lightbox AWeber WordPress

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat. Some email template templates can be used with RSS feed.

When you select a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be used as the one for any future email campaigns.

It’s possible to find details like CTA when you change one particular aspect of the design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Lightbox AWeber WordPress

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s possible to import them. It speeds the process and you don’t have to stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Lightbox AWeber WordPress

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.

When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you’ll create.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) Lightbox AWeber WordPress

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to ensure seamless integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during working hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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