ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store however you would like to.
In writing, this may appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Like AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is used to determine the best option to send out future emails.
It’s possible to find details such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. Like AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also possible to import them instead. It will speed the process and you don’t have to tension. They accept these file types for import:
You can choose between making use of an already-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Like AWeber
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Like AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. If you’re a novice or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.