ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store the way you want to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Link A Nex-Form To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
So when you choose a template, be sure to find one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used as the one for future emails.
It’s possible to find data such as CTA when you change an element in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Link A Nex-Form To AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so that you don’t experience the stress. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Link A Nex-Form To AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) Link A Nex-Form To AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.