ECommerce and Email Marketing go in tandem. In running the online business, you’re given the option of marketing the store the way you want to.
On paper, it might appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Link AWeber List To Leadpage
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select the template, make sure to find one that can also work with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is used as the one for any future newsletters.
There is a possibility of locating data like CTA when you change an element of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Link AWeber List To Leadpage
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and that you don’t experience the tension. They accept these file types when importing:
You have the option of choosing an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Link AWeber List To Leadpage
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Link AWeber List To Leadpage
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.