ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the option of marketing the store the way you want to.
In writing, this may seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Link AWeber To Clickfunnels With Html Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA when you change a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. Link AWeber To Clickfunnels With Html Form
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them. It speeds the process and that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Link AWeber To Clickfunnels With Html Form
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Link AWeber To Clickfunnels With Html Form
What is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.