ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the ability to promote your store however you would like to.
In writing, this could sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Link Not Clickable On AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service built in HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with an RSS feed.
When you select the template, make sure to find one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option for future newsletters.
It’s possible to find data like CTA when you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. Link Not Clickable On AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so you won’t feel the anxiety. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Link Not Clickable On AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) Link Not Clickable On AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.