ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store the way you want to.
It may appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Link To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be used as the one to send out future email campaigns.
There is a possibility of locating information such as CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Link To AWeber
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files when they import:
You have the decision of making use of an already-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Link To AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) Link To AWeber
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.