ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Link To See AWeber Enews Online
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used as the one for future email campaigns.
It’s possible to find details such as CTA when you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, sales made, etc. Link To See AWeber Enews Online
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also easy to transfer them instead. This speeds up the process so you won’t feel the tension. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Link To See AWeber Enews Online
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Link To See AWeber Enews Online
What exactly is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.