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aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the ability to promote your store the way you want to.

It could sound easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Linkded In AWeber Brian

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built on HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.

Linkded In AWeber Brian

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.

RSS for Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and will be utilized as the basis for future email campaigns.

It is attainable to discover information like CTA in the event that you change a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Linkded In AWeber Brian

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Linkded In AWeber Brian

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to the most essential features.

The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you will develop.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Frequently asked questions (FAQs) Linkded In AWeber Brian

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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