Linking AWeber Campaigns

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the ability to promote your store the way you want to.

In writing, this may seem easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you should do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Linking AWeber Campaigns

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.

Linking AWeber Campaigns

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.

So when you choose a template, be certain to select one that works with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.

You can create the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be used as the one for any future emails.

There is a possibility of locating data such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Linking AWeber Campaigns

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Linking AWeber Campaigns

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to vital features.

The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Frequently Asked Questions (FAQs) Linking AWeber Campaigns

What is Aweber?

The Aweber platform for email marketing is designed designed for businesses and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or coding to facilitate the integration.

Does Aweber provide customer support?

They do. Customer support on Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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