ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
It could seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Live Intent AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option for any future emails.
There is a possibility of locating data such as CTA in the event that you change a particular part or design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. Live Intent AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process so that you don’t experience the stress. It will accept these types of files for import:
You have the decision of using an already-generated subject line or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Live Intent AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) Live Intent AWeber
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.