ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store however you would like to.
It could sound simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Low Open Rates AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be utilized as the basis for any future email campaigns.
It is attainable to discover information like CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. Low Open Rates AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Low Open Rates AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they came from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Low Open Rates AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.