ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store however you would like to.
On paper, it may sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Mail Chimp AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be used to determine the best option for any future newsletters.
It’s possible to find information such as CTA when you alter a particular part or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Mail Chimp AWeber
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds the process and that you don’t experience the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Mail Chimp AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) Mail Chimp AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.