ECommerce and Email Marketing go together. When you manage the online business, you’re given the power to market the store in the way you wish to.
On paper, it might appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Mail Chimp Verses AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used to determine the best option to send out future emails.
There is a possibility of locating information such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Mail Chimp Verses AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds the process and you won’t feel the tension. They accept these file types when they import:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Mail Chimp Verses AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) Mail Chimp Verses AWeber
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.