ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this may sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Mailchimp AWeber Compared
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built on HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be utilized as the basis for future newsletters.
It is attainable to discover information like CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, and so on. Mailchimp AWeber Compared
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them. This speeds up the process so that you don’t experience the tension. They accept these file types when they import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Mailchimp AWeber Compared
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Mailchimp AWeber Compared
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.