Mailchimp AWeber Gmail

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store in the way you wish to.

On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Mailchimp AWeber Gmail

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.

Mailchimp AWeber Gmail

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.

When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it is used to determine the best option for future emails.

There is a possibility of locating information like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect will be useful for future campaigns. Based on what they accomplish you could utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Mailchimp AWeber Gmail

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so that you don’t experience the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Mailchimp AWeber Gmail

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.

The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently asked questions (FAQs) Mailchimp AWeber Gmail

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to ensure seamless integration.

Does Aweber provide support for customers?

They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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