ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store the way you want to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Mailchimp Or AWeber Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and can be used as the one for future newsletters.
It’s possible to find information like CTA when you alter one particular aspect of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Mailchimp Or AWeber Autoresponder
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process , so you won’t feel the anxiety. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Mailchimp Or AWeber Autoresponder
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Mailchimp Or AWeber Autoresponder
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.