ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this may appear easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Mailchimp Or AWeber ?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. As a platform uses automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
If you decide to use the template, make certain to select one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used as the one for any future email campaigns.
It’s possible to find information such as CTA when you alter an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Mailchimp Or AWeber ?
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so you don’t have to stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Mailchimp Or AWeber ?
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) Mailchimp Or AWeber ?
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.