Mailchimp Versus AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the ability to promote your store the way you want to.

In writing, this could appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you need to do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Mailchimp Versus AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.

Mailchimp Versus AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.

When you select a template, be sure to find one that works with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be used to determine the best option for any future emails.

There is a possibility of locating information such as CTA when you alter an element of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no limitation regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. Mailchimp Versus AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process , so you won’t feel the tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Mailchimp Versus AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you will develop.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) Mailchimp Versus AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.

Does Aweber have customer service?

They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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