Mailchimp Vs AWeber Autoresponders

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store in the way you wish to.

In writing, this could seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Mailchimp Vs AWeber Autoresponders

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.

Mailchimp Vs AWeber Autoresponders

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern style. You can change the color, font, or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat. Some email template templates can be used with an RSS feeds.

When you select a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are among the latest features introduced in Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future emails.

It is attainable to discover data such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, and so on.

To separate the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. Mailchimp Vs AWeber Autoresponders

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process so that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Mailchimp Vs AWeber Autoresponders

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

When subscribed to an paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you develop.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) Mailchimp Vs AWeber Autoresponders

What is Aweber?

The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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