Mailchimp Vs AWeber Comparison

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store in the way you wish to.

In writing, this could sound easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Mailchimp Vs AWeber Comparison

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

Mailchimp Vs AWeber Comparison

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat. Not all email templates can be used with RSS feed.

So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used to determine the best option for future newsletters.

It is attainable to discover data like CTA in the event that you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Mailchimp Vs AWeber Comparison

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can have their help. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Mailchimp Vs AWeber Comparison

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Frequently asked questions (FAQs) Mailchimp Vs AWeber Comparison

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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