ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the ability to promote your store in the way you wish to.
In writing, this could appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Mailchimp Vs AWeber Pricing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and will be utilized as the basis to send out future email campaigns.
There is a possibility of locating information like CTA when you change one particular aspect or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. Mailchimp Vs AWeber Pricing
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so you won’t feel the tension. They will accept the following file types for import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Mailchimp Vs AWeber Pricing
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Mailchimp Vs AWeber Pricing
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.