ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the ability to promote your store however you would like to.
In writing, this could appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Mailchimp Vs AWeber Vs Constant Contact Vs Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates work with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be utilized as the basis to send out future emails.
It’s possible to find information like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Mailchimp Vs AWeber Vs Constant Contact Vs Getresponse
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Mailchimp Vs AWeber Vs Constant Contact Vs Getresponse
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) Mailchimp Vs AWeber Vs Constant Contact Vs Getresponse
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.